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Reimagine Football – Why participate?

Why participate?

Reimagine Football builds on the methodologies developed for the open innovation in football by the Football Innovation Platform members, including Change the Game by the Johan Cruijff ArenA, Ajax and KNVB, the City Startup Challenge by City Football Group, and the UEFA Start-Up Challenge and Open Innovation scheme. The sourcing platform is accessible to the football community and beyond to facilitate knowledge sharing and to stimulate cross-industry cooperation.  This can accelerate your development, and enable you to effectively gather feedback and shape your proposition. On the platform, you can directly interact with leading experts from various disciplines, and learn from the best. Additionally, the Football Innovation Platform members have a clear track-record for accelerating innovation, especially through open innovation. Besides the opportunity to talk to experts from a range of leading European Football organizations on the platform, it offers you the benefit of accelerating and scaling the implementation of your solution. Examples of the traction gained by organizations participating in previous Reimagine Football challenges:

Following Reimagine Football challenge on sustainability and safety, which yielded over 70 submissions, the Football Innovation Platform partners have partnered with, among others:

GO GREEN | Greener Mobility

RideBee
A platform for people who want to reach the same destination by car. Interested parties can participate in rides, but also plan shared private rides via an app. RideBee will further develop this idea in collaboration with Johan Cruijff ArenA and the KNVB.

Slinger
An app that allows supporters or teammates to let them know via social media that they have a space left in their car, so that others who go to the same event can reserve a space in their car. Slinger will further develop this idea in collaboration with the KNVB.

Pipple
An addition to the existing football.nl app that allows amateur football players to get a proposal about who to pick up and how to drive before a match, without having to meet centrally first. Pipple will further develop this idea in collaboration with the KNVB.

Fynch Mobility x Social Brothers
A digital solution that rewards users for sustainable mobility behavior and encourages them to reduce CO2 emissions through gamification and vital travel. Fynch Mobility x Social Brothers will further develop this idea in collaboration with the City Football Group and UEFA.


WHY WASTE | Circular Waste Management

CSU
A program that focuses on visitor behavior by encouraging them to throw away their own waste. By integrating psychological insights, behavior can be positively influenced. CSU will further develop this idea in collaboration with the Johan Cruijff ArenA.

The Waste Transformers
An innovative on-site anaerobic digester (fermentation process that breaks down complex molecules into simpler products) that converts food waste into value streams, solving the problem of food waste and gray energy production. The Waste Transformers will further develop this idea in collaboration with the Johan Cruijff ArenA, KNVB, UEFA, and Ajax.

KRNWTR+
A solution that filters, cools and carbonates local tap water, combined with locally produced natural syrups and the use of reusable bottles. This counteracts the need to drink from disposable bottles. KRNWTR+ will further develop this idea in collaboration with the City Football Group and the KNVB.


UEFA Award

Of the seven winners, UEFA saw the Fynch Mobility x Social Brothers idea as having the most potential to generate long-term impact within UEFA events and football. They were therefore designated as the winner of the UEFA Award.

Join these companies, submit your solution and start reimagining football together with the Football Innovation Platform.

CONTACT

Do you have a question or want to get in contact with one of our experts? Do not hesitate to contact us via the form below or mail us directly on reimaginefootball@johancruijffarena.nl

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