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Reimagine Football – Why participate?

Why participate?

Reimagine Football builds on the methodologies developed for the open innovation in football by the Football Innovation Platform members, including Change the Game by the Johan Cruijff ArenA, Ajax and KNVB, the City Startup Challenge by City Football Group, and the UEFA Start-Up Challenge and Open Innovation scheme. The sourcing platform is accessible to the football community and beyond to facilitate knowledge sharing and to stimulate cross-industry cooperation.  This can accelerate your development, and enable you to effectively gather feedback and shape your proposition. On the platform, you can directly interact with leading experts from various disciplines, and learn from the best. Additionally, the Football Innovation Platform members have a clear track-record for accelerating innovation, especially through open innovation. Besides the opportunity to talk to experts from a range of leading European Football organizations on the platform, it offers you the benefit of accelerating and scaling the implementation of your solution. Examples of the traction gained by organizations participating in previous Reimagine Football challenges:

Following Reimagine Football in 2020, which yielded over 329 submissions, the Football Innovation Platform partners have partnered with, among others:

  1. Signify – pilot with disinfecting UV-C lighting
  2. Holland Innovative – pilot with grass data from shoeprint and connection grass dashboard with player data
  3. Close – Mobile marketing and communications platform for Johan Cruijff ArenA tours
  4. Amsterdams Filmbedrijf – Johan Cruijff ArenA stadium in VR
  5. Security & Safety Things GmbH – Pilot with various applications on existing camera infrastructure
  6. Studio Automated – Pilot with operationalisation Unlock Amsterdam, video analysis
  7. Catchphrase – Digital briefings
  8. Safesight – Logbook


Following the Change the Game open innovation programme in 2019 which yielded over 190 submissions, Johan Cruijff ArenA, KNVB and/or Ajax have partnered with among others:

  1. VOGO
  2. TixnGo
  3. iXpole
  4. LiveArena
  5. Wizzymaps
  6. Nodalblock


Join these companies, submit your solution and start reimagining football together with the Football Innovation Platform.


Do you have a question or want to get in contact with one of our experts? Do not hesitate to contact us via the form below or mail us directly on

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