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About Reimagine Football

Leading European football organizations, including UEFA, Royal Netherlands Football Association, City Football Group, AFC Ajax, and the Johan Cruijff ArenA, have joined forces to tackle the challenges this global pandemic brings for football. With a number of leagues cancelled until football season, UEFA EURO2020 postponed and leagues in England, Spain, Italy and Germany resuming without fans, these organisations call for smart innovations to reimagine football in the context of COVID-19: How to keep fans engaged while they cannot visit football stadiums, how to create a safe and engaging environment for fans, players and other personnel in the stadiums and how to enable youth and amateurs to keep playing and enjoying football.

These leading European football organisations, united under the flag of ‘Football Innovation Platform’, will focus on cooperating with the broader football community and beyond to find solutions and best practices for the benefit of fans, players, broadcasters, clubs, venues, leagues and associations. The first challenge the Football Innovation Platform has set its sights on is helping football to recover and grow beyond the impact of COVID-19 on football.


About the Football Innovation Platform

Johan Cruijff ArenA

The Johan Cruijff ArenA is the football stadium of the Netherlands, home of AFC Ajax and the Dutch national team. It is also the multifunctional accommodation for large-scale, national and international music and dance events, as well as meetings on a smaller scale in (mainly) the business segment. These activities take place in close cooperation with various partners. High-quality services, state-of-the-art facilities, safety, and optimal public perception are the most important strategic pillars. The Johan Cruijff ArenA is one of the most sustainable stadiums in the world and is internationally regarded as a role model for modern stadium construction and exploitation. In Fieldlab Spectacular ArenA Experiences, co-funded by the European Fund for Regional Development (EFRD), Johan Cruijff ArenA cooperates with Amsterdam University of Applied Sciences, TNO and Media Perspectives.



Its objectives are, among other things, to deal with all questions relating to European football, to promote football in a spirit of unity, solidarity, peace, understanding and fair play, without any discrimination on the part of politics, race, religion, gender or any other reason, to safeguard the values of European football, promote and protect ethical standards and good governance in European football, maintain relations with all stakeholders involved in European football, and support and safeguard its member associations for the overall well-being of the European game.


City Football Group

Established in May 2013, City Football Group is the owner of football-related businesses in major cities around the world, including football clubs, academies, technical support and marketing companies.

It is our ambition to increase participation in football on and off the field, to find and develop the best footballing talent, and to deliver an exciting and forward playing game.

By achieving these ambitions – playing attractive football, engaging our community of passionate fans and adopting a uniquely global yet local approach – we are growing a sustainable and socially responsible organisation, consistent with what ‘City’ football has meant to people for over a century.


AFC Ajax

Founded on March 18, 1900 AFC Ajax is one of the largest and most storied clubs in European football. Ajax is also particularly famous for its renowned youth programme that has produced many Dutch talents over the years.



The Royal Netherlands Football Association KNVB with 1.2 million members is the biggest sports association in the country. The Royal Netherlands Football Association KNVB is synonymous with Dutch football. The KNVB is associated with the Oranje national teams, it organises the top-flight Eredivisie national league and it has lent its name to the Dutch Cup: the KNVB Beker. In addition, the KNVB offers competitions appropriate to the needs and preference of each and every football enthusiast in the Netherlands. For professionals and amateurs. On grass, artificial turf, indoor football pitches or in the streets, men, women, boys, girls, disabled; everybody can play the game at their level of ambition. The Dutch national team regularly plays matches in the Johan Cruijff ArenA. In this challenge, KNVB will look at submissions with a broad view, representing its main stakeholders: from national teams and professional clubs to broadcasters and amateur football.