About Change the Game – Redefine the ArenA Experience
At Johan Cruijff ArenA we believe that new perspectives and insights are essential for our future success. Through our collaborative innovation program, Amsterdam Innovation ArenA, we work with all kinds of organisations, from startups, scale-ups, and small and medium-sized enterprises to big corporates and other partners, in various ways to enable innovation. You could be part of that!
We believe that open collaboration will help us to find the most exciting technologies and lead the way to an enhanced ArenA experience for all parties involved. Change the Game is your chance to work with premium implementation partners to expand your solution worldwide.
About Johan Cruijff ArenA and partners
Johan Cruijff ArenA
The Johan Cruijff ArenA is the football stadium of the Netherlands, home of AFC Ajax and the Dutch national team. It is also the multifunctional accommodation for large-scale, national and international music and dance events, as well as meetings on a smaller scale in (mainly) the business segment. These activities take place in close cooperation with various partners. High-quality services, state-of-the-art facilities, safety, and optimal public perception are the most important strategic pillars. The Johan Cruijff ArenA is one of the most sustainable stadiums in the world and is internationally regarded as a role model for modern stadium construction and exploitation.
https://www.johancruijffarena.nl/home-1.htm
The Amsterdam Innovation Arena acts as a living lab for innovative concepts for stadium management, event experience and smart city. As frontrunners, the Amsterdam Innovation Arena is always looking for the next big thing in order to bring new solutions and technologies to our rapidly changing world. That’s why we present you the ultimate Fieldlab where ideas and technologies grow into innovative Smart City and Smart Stadium products and services.
Johan Cruijff ArenA shares its knowhow with clients through training courses, in developing new venues, in establishing venue management organizations and in (interim) venue management. We are proud to be internationally recognized as the specialists in venue development and management. As independent consultants and (interim) managers, we have gained wide-ranging experience in the fields of venue development and management. We advise and support our clients with our extensive practical knowledge in all relevant areas. By sharing our vision and experience, we are able to create, together with our clients, venues that are sustainable from the social, environmental, and financial perspectives.
https://www.johancruijffarena.nl/international-activities.htm
KNVB
The Royal Netherlands Football Association KNVB with 1.2 million members is the biggest sports association in the country. The Royal Netherlands Football Association KNVB is synonymous with Dutch football. The KNVB is associated with the Oranje national teams, it organises the top-flight Eredivisie national league and it has lent its name to the Dutch Cup: the KNVB Beker. In addition, the KNVB offers competitions appropriate to the needs and preference of each and every football enthusiast in the Netherlands. For professionals and amateurs. On grass, artificial turf, indoor football pitches or in the streets, men, women, boys, girls, disabled; everybody can play the game at their level of ambition. The Dutch national team regularly plays matches in the Johan Cruijff ArenA.
Ajax
Founded on March 18, 1900 AFC Ajax is one of the largest and most storied clubs in European football. Ajax is also particularly famous for its renowned youth programme that has produced many Dutch talents over the years.
Amsterdam University of applied science
The Amsterdam University of Applied Sciences (AUAS) is a knowledge partner in the Amsterdam Innovation ArenA and contributes by conducting applied research into fan experience. This is done by the Crossmedia Researchgroup. It also contributes via the Digital Society School, an AUAS initiative that opened its doors in September 2018. This new form of education within the AUAS sees students work together with researchers and businesses to find digital solutions for societal problems.
Media Perspectives
Media Perspectives takes the initiative to develop future perspectives on a healthy Dutch media industry together with all relevant parties. The media industry is a sector that brings us economic prosperity, employment, technological knowledge and prestige, but also has a significant societal role.
From its broad network of over 8.000 professionals, Media Perspectives initiates indispensable connections between its pillars business, knowledge and talent, and between all parties in the media industry. Media Perspectives helps its network create, innovate and grow by organising projects, research and events.
Media Perspectives is the liaison to the broadcast industry and helps both the media industry participate in Change the Game, as well as present the outcomes to the media industry through newsletters, network meetings, congresses and several specific projects.
TNO
TNO connects people and knowledge to create innovations that boost the competitive strength of industry and the well-being of society in a sustainable way. This is our mission and it is what drives us, the over 3,200 professionals at TNO, in our work every day. We work in collaboration with partners and focus on nine domains.
TNO is an independent research organisation. We believe in the joint creation of economic and social value. We focus on transitions or changes in nine social themes: Buildings, Infrastructure & Maritime, The Circular Economy and the Environment, Defense, Safety and Security, Energy, Healthy Living, Industry, Information & Communication Technology, Strategic Analysis & Policy, and Traffic and Transport. Innovation with purpose is what TNO stands for. We develop knowledge not for its own sake, but for practical application
KPMG – Innovation Advisory
Key in our partnership with KPMG is their expertise in innovation; as they have been our strategic innovation partner since many years. KPMG has a strong presence in supporting organisations in their journey on innovation in general and start-ups and scale-ups in particular.
Key success factors for this journey are effective collaboration and orchestration. The nature of these two means that an organisation does not become innovative overnight, it requires effort. Therefore, we wanted to run this initiative as “partners” and not from a “supplier” relationship. Our collaborative approach to working with startups/scale-ups has reduced our time to market and increased our chances of success.
Our partnership enables us to be that indispensable initiative for innovation. KPMG helps us with their proven techniques for innovation, helps us to crowdsource solutions in a focused way and to join forces to find and collaborate with startups/scale-ups. Also, KPMG will provide one of the selected winners an award.
CONTACT
Do you have a question or want to get in contact with one of our experts? Do not hesitate to contact us via the form below or mail us directly on changethegame@johancruijffarena.nl
