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Information about Change the Game

Why join Change the Game?

Develop your solution and business with support of the Johan Cruijff ArenA and partners in the Fieldlab, and see your solution implemented. During the process you get the chance to interact with subject matter experts in the field of football, sports, concerts, venue management, and more. If during this phase a good fit is established with regards to implementation possibilities and development you may be selected for the Collaboration Event mid May. If you get selected for this event, you could be granted award packages to implement and showcase your solution and get valuable feedback from experts to further develop your business and solution.
After the Collaboration Event, you will have an opportunity to further develop your solution in our Fieldlab. More information about the Fieldlab here. The Johan Cruijff ArenA wants to demonstrate innovation during Euro2020, where it will host several football games. Your solution might be the match that we want!

 

How does it work?

From January 22, you are invited to submit solutions related to specific challenge areas via our collaborative innovation platform. On the platform, our experts will work with you to explore your solution and potential fit with Johan Cruijff ArenA and partners. The teams with the most promising solutions are invited to come to the Collaboration Event mid May 2019 in Amsterdam. Here, selected organisations and their solutions will be chosen to continue to work with Johan Cruijff ArenA and partners to analyse the current possibilities of implementation and showcase. And, jointly develop a roadmap for further innovative development towards the Fieldlab phase.
You can join our collaborative innovation platform here.

 

What’s in it for me?

You have the opportunity to work with one of the most innovative stadiums in the European market, as equal partners to implement in our stadium and showcase your current solution. Next, you have the opportunity to develop and enhance your solution to the market using the fieldlab that we offer.
The Johan Cruijff ArenA could be your vehicle to implementation by high-end customers worldwide, as it will host Ajax matches and several matches Euro2020, making the Johan Cruijff ArenA a premium launching platform. The Johan Cruijff ArenA can provide you with the means to give your solutions real impact by engaging in our Fieldlab development environment and, together with our partners, give you the space, guidance, and resources to successfully further co-develop and implement your solution. Our collaboration could take on many forms and we will work with each selected team to identify the best fit with their solution and market. We respect ownership of intellectual property rights. You can read about our approach to intellectual property here.
Ready to join? Go to our collaborative innovation platform to join our community and submit your solution.

 

Who can participate?

We are focused on innovative organisations including startups, scale-ups, small and medium-sized enterprises, and organisations with a commercial and technical proof of concept that could be a solution for one of our business challenges. Are you looking for opportunities or a location to launch or expand your innovative products or services? Go to our collaborative innovation platform to join our community, submit your solution and interact with our expert team.